"If you're involved in developing and delivering communications activities and products, this web site will help you to redress the imbalance. This is more than just about accurately promoting the diversity of our society and doing what's right – it's a creative opportunity.
Images of Disability (IOD) is a cross-government initiative lead by the DWP to 'mainstream' images of disabled people into Government advertising and publicity. And we want to influence the private sector too.
An image of disability is a fair, creative and stimulating portrayal of disability. It can be anything from a photo, graphic or character in a storyline, to a visual or aural cue. The possibilities are endless."